Actionable insights in 48 hours
Market decisions with measurable impact
We turn complex data into actionable recommendations to grow, optimize pricing, and reduce commercial risk.
WE CREATE USEFUL KNOWLEDGE FOR BUSINESS DECISION MAKING
Our world is an ocean of data, the problem is to turn the data into something meaningful, something that can be easily communicated and effectively acted upon.
MARKET RESEARCH
We have conducted research in multiple categories over the last 10 years, from the United States to Argentina. We know how to do it; we integrate new technologies with the best traditional approaches.
DATA ANALYTICS
We apply statistical methods and technologies to raw historical data to extract actionable "insights" from it. This "business intelligence" can be used to guide decision making.
FACILITIES
We offer a space to conduct focus group sessions, individual interviews, triads, usability testing and other types of consumer research groups. We also conduct online and face-to-face fieldwork.
WHO WE ARE
Synapsis Research LLC helps brands and marketing teams make sharper decisions in high-uncertainty environments.
We combine market research, advanced analytics, and AI to turn complex data into portfolio, product, pricing, and communication decisions.
SIM
PLE
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SYNAPSIS DIFFERENTIATORS
1
Regional Coverage
Execution capabilities across the U.S. and key Latin American markets.
2
Evidence-Driven Decisions
Statistical and AI models applied to real business challenges.
3
Executive Delivery
Actionable insights focused on commercial impact and speed.
Our Numbers
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Projects
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Surveys
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Customers
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12 Countries
Our Customers
Multinational companies that have partnered with our team in research and strategy.
Case Highlights
Results with measurable impact
Real indicators from projects and internal studies used to support business decisions.
Analytics Efficiency
3 semanas -> 48h
Problem: reporting cycles were too slow. Action: AI-driven classification and segmentation. Result: decisions in 48 hours.
Qualitative Scale
2,000+ / 72h
Problem: low speed in qualitative research. Action: AI conversational moderation. Result: 2,000+ responses in 72 hours.
Inflation Study
58%
Problem: uncertain consumer behavior under inflation. Action: shopper study with predictive analytics. Result: 58% reduced entertainment spend.
CUSTOMER TESTIMONIALS
During the 10 years of our existence we have received several recognitions from our clients for the high value of our work.
"We reduced analysis time from 3 weeks to 48 hours using their automated classification models. The level of detail in segmentation exceeded our expectations."
M
Marketing Director
CPG · LATAM Region
"Their Gabor-Granger pricing models let us identify the optimal price point with a precision we had not achieved in years of traditional research."
V
VP of Strategy
Retail · USA
"The AI-moderated chatbot collected over 2,000 qualitative responses in 72 hours. Impossible with traditional methodology."
I
Insights Manager
FMCG · Central America
"We never have to explain the business to them. They arrive with their own data-based hypotheses. That is priceless."
C
CEO
Fintech · Colombia
Our Process
From data to decision
1.
Raw Data
Multi-source primary and secondary data collection
2.
Cleaning
Statistical validation, imputation and normalization
3.
Modeling
Statistical models and ML algorithm application
4.
Insights
Interactive visualization and interpretive analysis
5.
Decision
Actionable recommendations aligned to business goals
Interactive Tool
Sample Size Calculator
Determine the optimal sample size for your research in seconds.
1%5%10%20%
Recommended sample size
384
respondents
Applied formula
n = z² · p(1-p) / e² = 384
For infinite or very large populations the simplified Cochran formula is used.
OUR PRICING TABLES
Get to know our online quotation system for any type of project.
RECENT CASES
Explore recent cases and applied learnings in research and marketing.
VISIT US
1504 BAY RD 901 MIAMI BEACH FL 33139
OPEN HOURS
8:30am – 17:30pm
GIVE US A CALL
(+1) (321) 6214369