Autochat Moderador

Context

A consumer brand needed to scale qualitative interviews without increasing field time or operational costs.

Objective

Gather high-volume actionable feedback to evaluate concept and communication language in under one week.

Methodology

We implemented AI conversational moderation, dynamic questionnaires, and automated response classification by topic and sentiment.

Key Findings

The analysis surfaced preference patterns, usage frictions, and purchase triggers in segments not captured by traditional approaches.

Impact

More than 2,000 responses were collected in 72 hours and the marketing team reduced decision cycles from weeks to days.