Shopper and Inflation

Context

Under high inflation, a consumer category needed to prioritize portfolio actions without losing volume.

Objective

Identify where shoppers are cutting spend and which variables explain higher price sensitivity by segment.

Methodology

We combined structured surveys, econometric analysis, and predictive models to estimate elasticity and churn risk.

Key Findings

58% reported cuts in entertainment, with migration signals toward lower-priced brands across key subsegments.

Impact

A segment-level pricing and promotions strategy was defined with lower penetration-loss risk.